The Meetings Show APAC 2024Northstar Travel Group17–18 April 2024 · Marina Bay Sands, Singapore
23 main-stage sessions. One white paper for everyone else.
Takeaways flashed on screen after every main-stage session, then shared with the whole community as a white paper.
The story
The challenge
The first Meetings Show APAC, at Marina Bay Sands, wanted to give attendees an immersive, engaging experience, and to get its main-stage content to the wider community who couldn’t travel to Singapore.
What they ran
Snapsight captured all 23 main-stage sessions with no extra setup and produced key takeaways and Idea Clouds. Northstar built it into the programme: at the end of each session the host or MC highlighted the takeaways and invited attendees to scan the QR code.
What happened
The takeaways sparked discussion in the room. After the show, Northstar and Snapsight turned the insights into a white paper, Asia Pacific’s role in recasting the global MICE sector, and sent it to the whole community by newsletter.
The numbers
that mattered.
- 23
- main-stage sessions captured, with no extra setup
“It was absolutely just a highlight of the show because we were able to immediately flash all the key takeaways and word clouds from the session that had just happened…”
What people at the event
said about it.
“It takes content live, listens to the content on stage and produces real-time takeaways, wonderful synopses. And, you know, stuff that attendees can use.”
“Not only was it a value add for the experience in person but as a media provider, one who obviously cares for the community that we serve at large, we are taking that content.”
“The seemingly effortless way in which the show’s content is summarized and delivered provides a real-world example of the region’s influence in providing next-generation solutions…”
What it looked like
on the day.
White paper · The Meetings Show APAC 2024
Products
they used.
Run this
at your next event.
Tell us about your programme and we’ll show you what attendees get.
Adapted from the case study Snapsight published on 21 May 2024.