The Professional Convention Management Association (PCMA) recently hosted “The Business of Events” conference, an immersive gathering that brought together industry professionals to explore the latest trends and innovations in the events space. This year’s theme, “UNBOUND,” perfectly encapsulated the spirit of the event, encouraging attendees to unlearn, relearn, and embrace fresh perspectives that resonate with the ever-changing expectations of event participants.
Seamless Integration of Snapsight
To enhance the attendee experience and ensure that valuable insights from the conference were easily accessible, PCMA partnered with Gevme to integrate their cutting-edge Snapsight technology into the event. Snapsight, an AI-powered platform, captured real-time audio from the 20+ sessions across four stages and generated key takeaways and idea clouds for each session.
What set this integration apart was how seamlessly Snapsight was embedded into the event app. Attendees could easily access session-related takeaways with just a tap on their mobile devices. PCMA went the extra mile to ensure that attendees were aware of this feature, presenting clear instructions on how to access the takeaways within the app.
Enhancing Attendee Engagement
In addition to the in-app integration, PCMA also utilized Snapsight’s idea cloud feature to engage attendees during the sessions. The idea clouds, which visually represented the key concepts discussed, were flashed on the screens, encouraging attendees to scan the QR code and access the takeaways in real-time.
Breaking Language Barriers
One of the most impactful aspects of Snapsight’s integration was its ability to break language barriers and make the content more accessible to a diverse audience. Donna, an attendee shared her experience, saying, “I have difficulty with language. So with this, it’s very easy for me to understand because I’m using Snapsight all the way during the sessions. I will very clearly understand all the sessions.”Simplifying Note-Taking and Knowledge Sharing
Snapsight’s real-time takeaways not only enhanced the attendee experience but also simplified the process of note-taking and knowledge sharing. El Kwang, the founder of BEAM Experience, noted, “This eliminates the need to take notes. When it comes to note-taking, that is so good because you can just highlight the notes or screenshot the notes and forward it to your team or anyone that you’d like to share those key takeaways with.”
Behind the Scenes: A Seamless Setup
While the attendee-facing features of Snapsight were impressive, the simplicity of the setup behind the scenes was equally remarkable. The Gevme team worked closely with PCMA to ensure a smooth integration of the technology into the event infrastructure.
