IMEX Frankfurt 2024, the world’s premier trade show for the meetings and events industry, successfully integrated Snapsight, an AI-powered content insights tool, to enhance the attendee experience and maximize educational value. This case study explores how the partnership with Gevme and the implementation of Snapsight addressed key challenges, increased engagement, and set a new standard for event excellence.
Event Overview :
Balancing Trade Floor Time and Education
As a market-leading tradeshow, IMEX Frankfurt recognizes the importance of helping attendees maximize their time on the show floor while also providing valuable educational opportunities. With a comprehensive program featuring over 150 well-curated education sessions across diverse tracks such as Technology & Innovation, Trends & Research, Business Practices, Experience Design, Well-being, and Impact, the challenge was to enable attendees to capture key insights from these sessions without compromising their presence on the show floor.
Partnering with Gevme and Snapsight
IMEX Frankfurt 2024 partnered with Gevme to integrate Snapsight, an AI-powered content insights tool, throughout the event. Snapsight provided real-time summaries and ‘Idea Clouds’ for each education session, making it easy for attendees to access key takeaways.
Seamless Integration for Maximum Impact
The integration of Snapsight was strategically designed to ensure accessibility and maximize utilization:
- Incorporation within the IMEX mobile application: Snapsight was embedded within the IMEX Events mobile app, providing users with a centralized platform to access key education insights.
- Direct accessibility from session descriptions: Each session description in the event agenda included a direct link to Snapsight, allowing attendees to view key takeaways and summaries effortlessly.
- QR codes at session venues: QR codes were strategically placed at the entrance of each session room, enabling quick and easy access to session insights via a simple scan.
- Pre-event communication: Snapsight was highlighted in pre-show communications ensuring participants were well-informed about the tool and its benefits before the event commenced.
The Organizer Experience: In Their Own Words
The response to Snapsight at IMEX Frankfurt 2024 was positive.
Ellie Scott, Senior Content Manager at IMEX, highlighted its ability to capture thought-provoking discussions and make them accessible to all attendees through the IMEX Events App and website.
Post-Event Reporting
One of the most significant benefits of Snapsight’s integration at IMEX Frankfurt 2024 was the ability to synthesize highlights from some 150+ education sessions into post-event reporting. In previous years, gathering such information was a daunting task, requiring staff to attend different sessions, take notes, and then integrate all the information manually.
With Snapsight, this process was automated, enabling IMEX Frankfurt to provide a valuable resource for attendees and stakeholders alike. The post-event reporting not only captured the key takeaways from the sessions but also identified emerging trends and practical strategies for event professionals to implement in their own organizations.
As the industry continues to evolve, the success of Snapsight at IMEX Frankfurt 2024 serves as a blueprint for event organizers seeking to redefine excellence and deliver truly exceptional experiences for their attendees.