At a Glance
Event: CityDNA Summit 2025
Hosted by: CityDNA
Locations: Rotating across European cities
Attendees: 150+ destination marketing professionals
Sessions Captured: 15+
Snapsight Tools Used: Real-time transcription, session summaries, multilingual translation
Adoption Rate: 65%
The Situation: When You Can’t Afford to Miss a Word
Destination marketing is a high-velocity business. At events like the CityDNA Summit, every session is packed with insights that can shift strategy, spark campaigns, or change the game entirely. But here’s the rub: when your team is just four people, capturing all that value is a logistical nightmare.
CityDNA wasn’t chasing the latest tech trend. They needed a practical solution to a very real problem – capturing the gold from every session accurately, effortlessly, and in real time, without diverting resources they didn’t have.
The Discovery: A Tool Built for Reality, Not Just Demos
CityDNA first encountered Snapsight at the AI-Opener for Destinations event, hosted by GroupNAO. The pitch was simple: automate content capture without complicating your workflow.
This wasn’t a case of shopping around for bells and whistles. CityDNA saw Snapsight as a utility – something that could quietly run in the background while the team stayed focused on the actual event. They brought it into the Summit as part of a sponsorship collaboration: full platform access in exchange for branding and stage time.
They didn’t add headcount. They didn’t need a tutorial. Snapsight just worked – instantly pulling value from live sessions without disrupting the flow of the event.
The Execution: Set It and (Actually) Forget It
CityDNA originally assumed they’d need to assign someone to monitor Snapsight during sessions. But resource constraints got in the way – and it turned out, they didn’t need to.
Snapsight ran behind the scenes across 15+ sessions, generating real-time transcripts, polished summaries, and live multilingual translations with zero oversight.
To make access frictionless, the team printed a Snapsight QR code directly on every attendee badge. That one design choice made it dead simple for attendees to pull up session content anytime – whether in the venue, between panels, or en route to dinner.
The Impact: 65% Adoption with Zero Hard Sell
By the end of the event, 65% of attendees had used Snapsight – a strong signal that the platform wasn’t just functional. It was actually useful.
- Attendees loved the ability to catch up on sessions they missed or recheck key moments without relying on memory or scribbled notes
- Speakers appreciated the accuracy and professionalism of the summaries
- CityDNA’s team saved hours – maybe days – of post-event content wrangling
The platform didn’t just support the event – it leveled it up. And it did so without asking for attention, training, or extra budget.
What’s Next: Going Deeper, Wider, Smarter
The success of the Summit wasn’t the end – it was the start of a deeper partnership. Next up:
- Expanded language support to serve more attendees across Europe
- Integrated workflows – Snapsight will plug directly into CityDNA’s event platform
- Pre-event content to give attendees a head start before they even arrive
What started as a tactical solution is evolving into a strategic asset – one that helps CityDNA transform raw event content into long-term value.
Bottom Line: Fast Events Deserve Smarter Capture
In destination marketing, speed and insight go hand in hand. If your team is running lean and your sessions are packed with value, you can’t afford to let insights slip through the cracks.